ALC21: Connecting Brands Globally with Expert Marketing and Distribution Solutions

At ALC21, we specialize in connecting brands with North America and Europe, accelerating global distribution through expert marketing and investment strategies. Headquartered in Toronto, Canada, we help brands enter the U.S., Canada, Europe, and other global markets by leveraging our extensive network and North America-based infrastructure.

We are renowned for our effective process strategy that blends digital expertise, innovative talent, and industry know-how. This combination allows us to help clients achieve rapid and measurable growth in marketing, branding, and business development. Our in-house professional video production and marketing team is supported by our proprietary platform, NordHive, which connects you with 3,000 verified influencers in the U.S. and Canada, 500 verified models, and 5,000 verified buyers and distributors.

ALC21: Your Gateway to Verified Suppliers and Quality Products

ALC21 also acts as a global distribution powerhouse, connecting thousands of verified suppliers from Asia, including South Korea, Japan, and Taiwan, directly with distributors across the U.S., Canada, and Europe. Through our incubating and accelerating services, we ensure that only the highest quality products reach your business, all backed by our proprietary platform, NordHive.

We tailor our distribution strategies to meet your market needs, providing access to millions of high-quality products from diverse industries. Our deep network of reliable manufacturers in Asia and our expert-driven approach ensure that we deliver customized distribution solutions designed for success in global markets.

Founded in 2009 by Allen Chung, ALC21 began as a sole proprietorship leveraging individual expertise in e-commerce. The company quickly gained a reputation for delivering outstanding results on platforms like Amazon and eBay, and these early successes paved the way for growth into major retail channels such as Sears, Costco, Walmart, Staples, and Best Buy. This expansion demonstrated ALC21’s ability to drive significant business development through these large-scale distribution networks.

Building on this strong foundation, ALC21 transitioned into a corporation in 2017, expanding its consulting services for North American distributors. With years of hands-on experience and a commitment to providing tailored solutions, the company continued to evolve. In 2021, ALC21 invested in its own proprietary platform, and by 2024, NordHive was successfully launched as a separate corporate entity, further enhancing ALC21’s ability to support brands and businesses in global markets.

Today, ALC21 is a respected leader in global distribution, branding, and e-commerce consulting, recognized for its innovative strategies and commitment to helping brands thrive in highly competitive markets.

Our Expertise and Services

Known for our strong process strategy, we combine sales and marketing expertise, innovative talent, and business know-how to help clients across various industries achieve rapid and measurable online marketing results. Our services focus on helping businesses expand across borders, increase conversion rates, and implement custom, scalable e-commerce solutions.

We provide end-to-end e-commerce services, including enhancing storefronts, integrating back-office systems with trading partners, and developing custom e-commerce software solutions to meet specific business needs.

Our Mission

At ALC21, our mission is to help individuals and companies realize their full business potential. We encourage our clients to become leaders in their fields by offering industry-first listing strategies, pricing guides, and comprehensive online/offline sales marketing plans.

We work closely with clients to increase the sophistication and performance of their businesses and programs. Our approach is grounded in a modern e-commerce philosophy that adapts and evolves proven direct marketing techniques to fit the ever-changing landscape of online sales.

Our Approach

Through regular consultations, we gain a deep understanding of how our clients interact with their customers online. This insight allows us to design actionable plans that increase productivity and reduce operating costs. With over a decade of experience in the e-commerce industry, ALC21 possesses the knowledge and expertise needed to manage the complex challenges of today’s digital marketplace.

Our Team

Our team of highly qualified specialists delivers a memorable e-commerce experience by combining all necessary resources, technology, and expertise. This helps our clients excel in their companies, industries, and markets. The success of ALC21 is built on the long-standing collaboration of our team members, who have worked together for decades, achieving numerous successes.

A Strategic Approach to Business Expansion

While many businesses attempt to expand directly through online or offline channels, this approach can be highly risky without proper preparation. The belief that simply working hard will lead to success is misguided; no matter how much effort is put in, results are not guaranteed without a solid foundation.

Instead, it’s crucial to build strategic references before making any proposals. Rather than blindly offering your products or services, you must communicate why your target audience should choose you. Establishing this reason, backed by strong market positioning and references, will make your proposition more credible and compelling.

Through a well-planned strategy, you can ensure a stable market entry and gain long-term traction. This not only minimizes risk but also increases the chances of success in competitive markets.

ALC21’s Premium Pricing Strategy

At ALC21, we adopt a premium pricing strategy to emphasize the value and exclusivity of our products and services. While penetration pricing might seem ideal for a stable market entry by offering lower prices to attract customers, it often sets a lower expectation for price, leading to issues when prices fluctuate, such as customers shifting to competitors.

This pricing model can also negatively impact brand loyalty, as customers attracted solely by low prices may not stay loyal when prices rise. Instead, ALC21 focuses on building a brand that resonates with luxury and uniqueness, combining sensitivity marketing to foster continuous consumer relationships. By positioning itself as a premium provider, ALC21 enhances brand perception, creating strong brand loyalty and synergy with high-value strategies. This approach ensures long-term customer retention, even as prices remain higher than the competition.

By highlighting the exclusivity and quality of our offerings, ALC21 not only justifies higher prices but also creates a stronger emotional connection with customers, increasing brand loyalty and ensuring sustained market success.