Koreanfriends in Canada

The ‘Overseas Cosmetic Promotion Pop-Up Booth Project’ is a public relations marketing support project by the KHIDI (Korea Health Industry Development Institute) to improve the global competitiveness and brand image of domestic SMEs and to promote overseas expansion.

KoreanFriends developed a step-by-step strategy to assist K-Beauty in entering Canada as follows.  ①Attracting potential buyers through Expo participation; ②continuing pop-up and online publicity in major tourist attractions and areas where the MZ generation congregates; ③establishing contact points with target local consumers by operating a Canadian beauty showroom; ④exposing to mass publicity through influencers; and ⑤signing supply contracts with major buyers.

"Canada is a country that has the ability to expand into the US and South America through North America", CEO Jun Sung Jang said. Furthermore, there is no customs duty because they have signed an FTA with Korea. Besides, as a country with no Covid, face-to-face and vigorous non-face-to-face marketing are viable options. As a result, K-beauty must be successful in expanding into Canada to diversify exports and pioneer the American market."