Preempt Stereotypic Image Weekly ColumnAllen ChungMay 4, 2018stereotypical imaging, Branding, brand, consumer Comment
The Lock-In Effect to Prevent Customer Departure Weekly ColumnAllen ChungApril 6, 2018Lock-in Effect, strategy, brand, loyalty, effect Comments
Putting Emotion in Color Weekly ColumnAllen ChungFebruary 16, 2018color, feeling, impression, Branding, brand Comment
The Opportunity to Enter for the First Time Weekly ColumnAllen ChungJanuary 5, 2018branding, brand, first, difference, marketing Comments
Weekly Column: 2017-10-13 Weekly ColumnAllen ChungOctober 16, 2017branding, marketing, brand, invest Comments
Weekly Column: 2017-06-16 Weekly ColumnAllen ChungJune 16, 2017marketing, product, brand, value, service, Social Marketing, results Comments
